Register to download your free copy of the InformationWeek Special Report:
2013 Mobile Commerce Strategy
By Peter Rysavy
Abstract:
You know a sector is on the fast track when you issue a report in March and by May have to conduct additional research on the topic. Since InformationWeek and Mobile Commerce World issued the initial look at the mobile commerce market, we conducted a wide-ranging survey that reached three stakeholder groups: IT professionals not in financial services or telecom, banking and payments professionals, and telecommunications professionals. We also asked some respondents to put on their consumer hats.
Some data points: 46% of those involved or familiar with their organizations’ mobile strategies and with a mobile commerce strategy in place or a timeline for adoption say that, for mobile commerce to flourish, physical security must be built into mobile devices.24% see costly cellular data plans as the most pressing ecosystem challenge.19% will have separate plan and design goals based on mobile OS and mobile device type.
In this report we focus on enterprise IT and:
Examine the evolving definition of mobile commerce;
Discuss how to prioritize m-commerce plans; and if that’s not hard enough, have to then...
Provide implementation recommendations, factoring in considerations such as Web page versus app and integration with existing e-commerce systems.
Email Address
*
First Name
Last Name
* Required Field
Brought to you by:
Mobile Commerce World
June 24-26, 2013
Palace Hotel | San Francisco, CA
www.mcommworld.com/sanfrancisco
Mobile Commerce World
brings together the entire mobile commerce ecosystem and presents a comprehensive, three-day conference program with more than
50 sessions
and
150-plus experts
, along with an
exhibit
of the leading system providers, all focused on educating the next generation of retailers and businesses who are now developing their enterprise and/or product mobile commerce strategy.
© UBM Tech 2013. All Rights Reserved. Mobile Commerce World c/o UBM Tech, 303 Second St., Suite 900 South Tower, San Francisco, CA 94107. UBM Tech, and associated design marks and logos are trademarks owned or used under license by UBM LLC, and may be registered in the United States and other countries. Other names mentioned may be the trademark or service mark of their respective owners.
Privacy Policy