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Mobile Commerce: State of the Market
by Eliot Weinman and Peter Rysavy
Abstract:
Although fragmented, fraught with challenges, and hugely complex because of the large number and variety of companies involved, mobile commerce is growing at a breathtaking pace. In November, IDC said that worldwide mobile payments will reach $1 trillion by 2017. This forecast includes all mobile commerce components, including payments, shopping and transfer.
Almost all businesses can take part in the mobile commerce ecosystem. However, choosing the right approach requires understanding whom to partner with now and in the future and what technologies and approaches are most likely to succeed.
In this report, you will get a market overview; various ways in which businesses can implement mobile commerce; learn about the key players, industry initiatives and mobile payment types, such as NFC-based wallets versus cloud-based approaches; information on mobile banking; and presented with some development approaches, including Web-based versus mobile apps, as well as mobile application platforms.
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Brought to you by:
Mobile Commerce World
June 24-26, 2013
Palace Hotel | San Francisco, CA
www.mcommworld.com/sanfrancisco
Mobile Commerce World
brings together the entire mobile commerce ecosystem and presents a comprehensive, three-day conference program with more than
50 sessions
and
150-plus experts
, along with an
exhibit
of the leading system providers, all focused on educating the next generation of retailers and businesses who are now developing their enterprise and/or product mobile commerce strategy.
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